Advice on your App idea is now only a phone call away.

Book a phone call with our expert App entrepreneur and get feedback on your App idea or advice on any facet of your App business.

Steve Fanale

Seasoned Entrepreneur
Seasoned Entrepreneur
I have come to regard Steve as the prototype for a successful digital entrepreneur
Patrick Llewellyn, CEO 99 Designs
I have known Steve for many years and he has proven to be a trusted advisor and thorough professional
Angelo Tilocca, Digital Executive
Steve is driven, professional, inspirational, a fantastic leader and someone who I found to be a great mentor.
Anthony Banek, CEO Oz Hosting
Steve not only has a great creative business mind but has an uncanny ability to see ahead of the curve.
Diarmuid Mac Cormack, Senior UX design consultant
Steve is a person of great integrity and honesty and I would not hesitate to recommend working with him.
Mark Wells, Management consultant


I have over 20 years experience starting, running, advising and selling digital businesses. I was the founder of MassMedia Studios a leading Australian digital agency, Traction digital a SAAS platform business for digital marketers, the 2and2 e-learning enterprise, FeverPitch Entertainment a film & tv production company and now The AppVillage an app accelerator. Along with running AppVillage I continue to be involved in early stage businesses and advising app entrepreneurs.

As an App mentor I often get asked to help assess and develop new app ideas or facilitate the growth of a business, so I’ve decided to make it easy for app entrepreneurs to book some time with me. All you need to do is suggest some times that suit you and once confirmed you’ll receive the conference call instructions via email.

My advice could focus on a variety of areas including the ones listed below and it may involve a quick 15 min call providing feedback on your app idea or a long strategic session discussing in detail your business plan and operations.

I genuinely enjoy helping entrepreneurs turn their app ideas into real app businesses and I look forward to hearing about yours soon.

All the best

Book a call

App Marketing

Idea & Concept Development

  • Idea assessment
  • Your unique value proposition
  • How to get started
  • Lean canvas work shop
  • Concept development
design and development

Design & Development

  • Brand development
  • Wireframe development
  • UI/UX review
  • Intro to designers & devs
  • 3rd Party software
App Marketing


  • Social marketing
  • In app marketing
  • Email marketing
  • PR and advertising
  • App store optimisation
App Business

The App Business

  • Monetising options
  • App business model review
  • Business strategy
  • Building and managing a team
  • How to gain traction
Book Now

Schedule a time to discuss your App idea with Steve, and make it a reality.

Expert advice on your app idea, business and strategy
Book Now